SMS is a powerful and invaluable tool for retail Mcommerce. Here are 5 SMS marketing strategies you can apply to your business to start seeing results today.

We talk to Karina Rudenko, student at Taras Shevchenko National University of Kyiv and intern with the Marketing team at GMS for our 2021 Global Start internship programme.

In recent years, smartphone use has exploded, changing the way consumers interact with their phones. How can you leverage these intent-rich interactions?

GMS shares a monthly news roundup to bring you up to speed with the latest developments in telecom, messaging, and mobile marketing.

SMS is an incredibly powerful tool, with 98% being opened vs less than 20% of emails. But to be opened it's got to be delivered, so how can you ensure your SMS messages aren't...

CPaaS is beneficial for marketers for driving customer engagement. We’ve got five examples of how you can use CPaaS to drive engagement for your business.