GMS shares a monthly news roundup to bring you up to speed with the latest developments in telecom, messaging, and mobile marketing.

When the possibility of live interaction with customers is minimal, correct communication comes to the fore. At GMS, we know how to use SMS and messengers as efficiently as possible...

GMS shares best practices that will help you drive customer engagement, sales and retention through push notifications.

Virginie Debris shares our experience in launching a Rich Communication Services (RCS) Proof of Concept (PoC) in Ukraine.

GMS looks at some of the trends emerging in the telecoms market in 2021. We consider IoT and the role of 5G, revenue diversification, digitalisation and more.

Delivering your message to consumers when they need it the most is what defines a mobile marketing campaign's success. Read about the best industry-specific practices and general...