An International Services Database is an essential tool in monetising a mobile network and growing operator revenues. It is an essential guide to SMS traffic.

As the trends of the past years turn into best practices, GMS has come up with suggestions for the upcoming year. Learn how to strengthen your mobile marketing strategy for 2021...

Read about the latest developments in RCS. Interconnect, 5G, and competing services are all making it more important than ever to explore and deploy this operator-based messaging...

How has messaging evolved during 2020? What imminent trends will affect MNOs? We take a look in this article from GMS.

GMS offers insights into how to tailor your seasonal marketing communications to the challenges your customers face in the midst of a global pandemic.

Is all Big Data equally trustworthy? Marina Petrova explains how you can avoid the confusion when navigating the client insights.