Everyone knows that each generation is different from both the previous one and the one to follow. For marketers, understanding the difference between generations is necessary...

Rich Communication Services — the next-generation, media-enabled successor to SMS – is set to expand its coverage through 2020 and beyond, with 237 operators expected to have...

Covid-19, formerly referred to as coronavirus, has already caused a great deal of disruption. But another infection has been running in parallel, often exacerbating the problem:...

RCS messaging is a complete upgrade to SMS that includes more engaging content, better functionality, data, and improved feedback. Learn more.

More than half of global Internet traffic in 2019 came from mobile devices, and brands need to adapt their marketing strategies accordingly. Explore 8 of our favourite mobile marketing...

SMS short codes can help marketers and advertising companies increase campaign effectiveness and improve audience engagement. Find out why and how with GMS.