Rich Communication Services have been “just around the corner” now for almost a decade. Will 2019 be the year RCS finally becomes a viable, mainstream messaging channel?

The marketer is competing for every second of customer attention — not only with business rivals, but also with social media, a myriad of the customer’s own activities, and...

While the global A2P SMS messaging market is set to almost double by 2022, the key challenge is for mobile network operators to adequately monetise their SMS traffic.

The smartest and most successful marketers are replacing the ways of old with a cross-channel approach that primarily focuses on key mobile channels.

We look at some of the challenges and opportunities RCS presents to MNOs, and how GMS is preparing for the future of RCS services.

Just installing an SMS Firewall is not enough to stop revenue losses. Firewalls need a professional team to make them work full throttle.