If A2P SMS traffic is driving growth, why are mobile operators watching their revenues decline? Find out how to monetize SMS traffic and take control of your mobile network.

Vitalii Androsiuk, OTT Services manager at GMS, on how to use messaging apps for retail and what to keep in mind when planning your messaging campaign.

A sound customer retention strategy is the primary solution to customer churn. GMS shares best practices on how to increase customer retention rates.

For every $1 spent, email has an average $38 ROI. Learn this 5-step guide to create successful email campaigns and get even more.

Users are spending less time with media, with one major exception — smartphones. Read about mobile marketing trends for the coming year.

We look at this and other highlights from Mobilesquared's Global A2P SMS Messaging Forecasts 2017-2022.