In our new article GMS explores the use cases of WhatsApp for marketing, HR and sales.

In this article, we look at AI Chatbots adoption goals, barriers to implementation and a step-by-step strategy to get the most from this technology.

70% of consumers across all demographic groups and income levels rated personalisation as highly important.

Check out our digest and keep abreast of the latest developments and discussions in the industry!

Traditional channel journeys need to be adapted to provide consumers with stronger signposting and decision support to optimise sales conversions.

For MNOs, pricing A2P messaging traffic can often be a mix of art and science. GMS breaks down the elements to consider.