ArmenTel (Beeline)

Operational costs were reduced. International P2P traffic became fully secured and transparent. Local A2P links were taken under control, enabling maximum monetization of international A2P SMS traffic
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VEON Armenia is an Armenian broadband and telecommunications company, a part of VEON, one of the world’s largest integrated telecommunications services operators. «VEON Armenia» CJSC (Beeline trademark) is part of VEON (formerly VimpelCom Ltd.).

Goal

Apply “smart” pricing policy and secure the network to prevent revenue losses and increase profits. Take control of international A2P traffic previously terminated entirely through grey routes.

Solution

Network testing and monitoring combined with a flexible firewall solution allowed for detection and blocking of grey routes. International P2P traffic was migrated to the GMS HUB. Contracts with local A2P aggregators and roaming partners were revised. A more efficient pricing policy was implemented.

Impact

Operational costs were reduced. International P2P traffic became fully secured and transparent. Local A2P links were taken under control to enable maximum monetization of international A2P SMS traffic. Subscribers’ security was improved by restricting international traffic termination exclusively through monetized channels with original Sender IDs and content.

Monetization of international A2P SMS allowed for incremental revenue growth of 946%.

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