UKRSIBBANK

Thanks to properly built communication with clients via Viber and SMS,
in just 3 months downloads of the UKRISBBANK app rose by 50% and usage increased by 30%.

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UKRSIBBANK BNP Paribas Group is an international service bank focused on client satisfaction. UKRSIBBANK has been operating in Ukraine since 1990.

Goal

To encourage more customers to use the bank’s app, as well as make current app users aware of the full spectrum of the app’s functions.

Solution

Bulk messaging via Viber and SMS is the most viable way of reaching customers directly.

Impact

In a three-month period 6,024,373 messages were sent, registering an average conversion rate of 14% for Viber and 7% for SMS.

The campaign exceeded initial expectations, and in just 3 months, downloads of the UKRISBBANK app rose by 50% while usage increased by 30%.

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