{"id":894,"date":"2019-07-29T10:19:03","date_gmt":"2019-07-29T10:19:03","guid":{"rendered":""},"modified":"2022-08-10T10:55:26","modified_gmt":"2022-08-10T10:55:26","slug":"5-step-guide-to-creating-effective-email-campaigns","status":"publish","type":"post","link":"https:\/\/www.gms.net\/ru\/blog\/5-step-guide-to-creating-effective-email-campaigns\/","title":{"rendered":"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e Email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443: 5 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0448\u0430\u0433\u043e\u0432"},"content":{"rendered":"\n

\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0446\u0435\u043b\u044b\u0439 \u0430\u0440\u0441\u0435\u043d\u0430\u043b \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. Email \u2014 \u043e\u0434\u0438\u043d \u0438\u0437 \u043d\u0438\u0445.<\/p>\n\n\n\n

\u0423 email \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0445 \u0444\u0443\u043d\u043a\u0446\u0438\u0439, \u0435\u0441\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e. \u042d\u0442\u043e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0443\u0436\u0435 \u0446\u0435\u043b\u0443\u044e \u0432\u0435\u0447\u043d\u043e\u0441\u0442\u044c, \u0447\u0442\u043e \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u0435\u0442 \u043e \u0435\u0433\u043e \u0436\u0438\u0432\u0443\u0447\u0435\u0441\u0442\u0438 \u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0441\u0442\u0438. \u0414\u0430\u0436\u0435 \u0436\u0435\u0441\u0442\u043a\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u0443\u044f \u0441 \u0441\u0430\u043c\u044b\u043c\u0438 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u043c\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f, \u043e\u043d \u0432\u0441\u0435 \u0436\u0435 \u0441\u0443\u043c\u0435\u043b \u0432\u044b\u0436\u0438\u0442\u044c \u0432 \u044d\u0442\u043e\u0439 \u0441\u0445\u0432\u0430\u0442\u043a\u0435.<\/p>\n\n\n\n


\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/h2>\n\n\n\n

\u0412\u044b\u0441\u043e\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c ROI: <\/strong>\u0423 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438, \u043a\u0430\u043a \u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u043d\u043e, \u043e\u0447\u0435\u043d\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c ROI: \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 DMA<\/a> \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e, \u0447\u0442\u043e \u0437\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u043e\u043b\u043b\u0430\u0440, \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u044b\u0439 \u043d\u0430 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 38 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0432\u0437\u0430\u043c\u0435\u043d. \u0423\u0440\u043e\u0432\u0435\u043d\u044c \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438? \u0417\u0434\u0435\u0441\u044c email \u0442\u043e\u0436\u0435 \u044f\u0432\u043d\u044b\u0439 \u043f\u043e\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u044c. \u0423 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u044b \u043e\u043d\u0438 \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u0443 Twitter.<\/p>\n\n\n\n

\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: <\/strong>\u0412 \u0446\u0435\u043b\u043e\u043c, \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043f\u043e\u0447\u0442\u0430 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0447\u0435\u043c Facebook \u0438 Twitter \u0432\u043c\u0435\u0441\u0442\u0435 \u0432\u0437\u044f\u0442\u044b\u0435. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, email \u2014 \u044d\u0442\u043e \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442. \u0412 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 Facebook \u0438 Twitter, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0447\u0430\u0441\u0442\u043e \u043c\u0435\u043d\u044f\u044e\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0438\u0433\u0440\u044b, \u0432\u044b \u0441\u0430\u043c\u0438 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u044b \u0437\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443 \u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438.<\/p>\n\n\n\n

\u0414\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u0440\u0430\u0437\u0443 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0446\u0435\u043b\u0435\u0439: <\/strong>\u041f\u0440\u0438\u0435\u043c\u044b \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043e\u043a \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0442\u043e\u0433\u0434\u0430, \u043a\u043e\u0433\u0434\u0430 \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430, \u043f\u043e\u0431\u0443\u0434\u0438\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441 (\u043a\u043e\u043d\u043a\u0443\u0440\u0441\u044b, giveaways, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f), \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c\u0438 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f\u043c\u0438 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, GDRP), \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043e \u043d\u043e\u0432\u044b\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u0430\u0445.<\/p>\n\n\n\n


5 \u0448\u0430\u0433\u043e\u0432 \u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438<\/h2>\n\n\n\n


\u0428\u0430\u0433 1. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u0446\u0435\u043b\u0438<\/strong><\/p>\n\n\n\n

\u0412\u044b \u0440\u0435\u0448\u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e. \u0421 \u0447\u0435\u0433\u043e \u043d\u0430\u0447\u0430\u0442\u044c? \u0421 email-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043a\u043e\u043d\u0435\u0447\u043d\u043e \u0436\u0435. \u042d\u0442\u043e, \u043d\u0430\u0432\u0435\u0440\u043d\u043e\u0435, \u0441\u043b\u043e\u0436\u043d\u043e \u0438 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u043c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043f\u043e\u0434\u0443\u043c\u0430\u043b\u0438 \u0432\u044b. \u0422\u0430\u043a \u043a\u0430\u0436\u0435\u0442\u0441\u044f \u043d\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434.<\/p>\n\n\n\n

\u041f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0443\u044e \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435\u0441\u044c \u0441 \u0431\u0438\u0437\u043d\u0435\u0441 \u0446\u0435\u043b\u044f\u043c\u0438 \u2014 \u043a\u043e\u043c\u0443 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u044c \u0438 \u0447\u0435\u0433\u043e \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u044d\u0442\u043e\u0439 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u043e\u0439. \u0417\u0430\u0442\u0435\u043c, \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0439 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438: \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u043a\u0430\u0437\u043e\u0432 \u0438\u043b\u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0435\u0440\u0435\u0441\u043b\u0430\u043d\u043d\u044b\u0445 \u043f\u0438\u0441\u0435\u043c (email sharing).<\/p>\n\n\n\n


\u0428\u0430\u0433 2. \u041f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u0435 \u0441\u0440\u0430\u0437\u0443 \u043a \u0434\u0435\u043b\u0443<\/strong><\/p>\n\n\n\n

\u041d\u0435 \u0445\u043e\u0434\u0438\u0442\u0435 \u0432\u043e\u043a\u0440\u0443\u0433 \u0434\u0430 \u043e\u043a\u043e\u043b\u043e, \u043d\u0435 \u0442\u0435\u0440\u044f\u0439\u0442\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0441\u043b\u043e\u0432. \u0422\u0435\u043c\u0430 \u043f\u0438\u0441\u044c\u043c\u0430, \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044f \u0438 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u0441\u0443\u0442\u044c \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435: \u043f\u0435\u0440\u0435\u0434 \u0442\u0435\u043c, \u043a\u0430\u043a \u043f\u0440\u043e\u0447\u0435\u0441\u0442\u044c, \u043c\u044b \u00ab\u0441\u043a\u0430\u043d\u0438\u0440\u0443\u0435\u043c\u00bb \u043f\u0438\u0441\u044c\u043c\u0430 \u043d\u0430 \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u0432\u0430\u0436\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n

\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435.<\/a> \u041e\u0431\u0440\u0430\u0449\u0430\u0439\u0442\u0435\u0441\u044c \u043a \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u0435\u043b\u044e \u043b\u0438\u0447\u043d\u043e, \u043f\u043e\u043a\u0430\u0436\u0438\u0442\u0435 \u0435\u043c\u0443, \u0447\u0442\u043e \u043e\u043d \u043e\u0447\u0435\u043d\u044c \u0446\u0435\u043d\u0435\u043d. \u041d\u0435\u0442, \u044d\u0442\u043e \u043d\u0435 \u0437\u043d\u0430\u0447\u0438\u0442 \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0438\u043c\u044f \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u0435\u043b\u044f \u0432 \u043f\u0440\u0438\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435. \u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u043d\u0443\u0436\u0434\u044b \u0438 \u0431\u043e\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0442\u0430\u043a \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0439 real-time \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u043c\u043d\u043e\u0433\u043e\u0435 \u0434\u0440\u0443\u0433\u043e\u0435. \u0414\u043e\u043a\u0430\u0437\u0430\u043d\u043e, \u0447\u0442\u043e \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 open rate \u043d\u0430 26%<\/a>.<\/p>\n\n\n\n


\u0428\u0430\u0433 3. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0432\u0438\u0436\u0443\u0430\u043b\u044b<\/strong><\/p>\n\n\n\n

\u041a\u0430\u0440\u0442\u0438\u043d\u043a\u0438, \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438, \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u0438 GIF \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b \u043e\u0436\u0438\u0432\u0438\u0442\u044c \u0434\u0430\u0436\u0435 \u0441\u0430\u043c\u0443\u044e \u0441\u043a\u0443\u0447\u043d\u0443\u044e \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443.<\/p>\n\n\n\n


\u0428\u0430\u0433 4. \u041d\u0435 \u0437\u0430\u0431\u0443\u0434\u044c\u0442\u0435 \u043e CTA<\/strong><\/p>\n\n\n\n

\u041f\u043e\u043c\u043d\u0438\u0442\u0435, \u0447\u0442\u043e \u043a\u043d\u043e\u043f\u043a\u0438 call-to-action \u2014 \u0441\u0430\u043c\u0430\u044f \u0432\u0430\u0436\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u043f\u0438\u0441\u044c\u043c\u0430. \u0412\u0441\u0435 \u0443\u0441\u0438\u043b\u0438\u044f \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u044b \u0432\u043f\u0443\u0441\u0442\u0443\u044e, \u0435\u0441\u043b\u0438 \u0432\u0430\u0448 email \u043d\u0435 \u043f\u043e\u0434\u0442\u043e\u043b\u043a\u043d\u0435\u0442 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f \u043a \u043d\u0443\u0436\u043d\u043e\u043c\u0443 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e.<\/p>\n\n\n\n


\u0428\u0430\u0433 5. \u041e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0439\u0442\u0435 \u0432\u043e\u0432\u0440\u0435\u043c\u044f<\/strong><\/p>\n\n\n\n

\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c Experian, \u0432 \u043f\u043e\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u0438\u043a \u0438 \u043f\u044f\u0442\u043d\u0438\u0446\u0443 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043e\u0442\u043a\u0440\u044b\u0442\u0438\u044f \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439 (open rate) \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u0432 \u0434\u0440\u0443\u0433\u0438\u0435 \u0434\u043d\u0438. \u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Campaign Monitor, 53% \u043f\u0438\u0441\u0435\u043c \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u0441 9 \u0443\u0442\u0440\u0430 \u0434\u043e 5 \u0432\u0435\u0447\u0435\u0440\u0430, \u043f\u0440\u0438\u0447\u0435\u043c \u043f\u0438\u043a, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 \u043f\u0435\u0440\u0432\u044b\u0435 \u0434\u0432\u0430 \u0447\u0430\u0441\u0430.<\/p>\n\n\n\n


\u0422\u0435\u043f\u0435\u0440\u044c \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435 \u043a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u043f\u043e\u043b\u044c\u0437\u044b \u043e\u0442 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043e\u0441\u0442\u0430\u043b\u0438\u0441\u044c \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0438\u043b\u0438 \u0435\u0441\u0442\u044c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043a \u0442\u0435\u043c\u0435 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439 \u0441\u0442\u0430\u0442\u044c\u0438,
\u043d\u0430\u043f\u0438\u0448\u0438\u0442\u0435 \u043d\u0430\u043c<\/a> \u0432 GMS.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0417\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u043e\u043b\u043b\u0430\u0440, \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u044b\u0439 \u043d\u0430 email \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 $38 \u0432\u0437\u0430\u043c\u0435\u043d, \u0430 \u0435\u0449\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u0430. \u041d\u0430\u0443\u0447\u0438\u0442\u0435\u0441\u044c \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n","protected":false},"author":4,"featured_media":20485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[357,653],"tags":[435],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-customer-engagement-ru","tag-marketing-communication-ru"],"acf":[],"yoast_head":"\n\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e Email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443: 5 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0448\u0430\u0433\u043e\u0432 - GMS<\/title>\n<meta name=\"description\" content=\"\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0438\u0435\u043c\u044b \u0434\u043b\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 email-\u0440\u0430\u0441\u0441\u044b\u043b\u043e\u043a \u0438 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u043f\u043e\u043b\u044c\u0437\u044b \u043e\u0442 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gms.net\/ru\/blog\/5-step-guide-to-creating-effective-email-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e Email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0443: 5 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0448\u0430\u0433\u043e\u0432 - 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