Product Marketing Manager

We are looking for an experienced Product Marketing Manager to join our global marketing team and drive the growth of our Enterprise product portfolio in Ukraine.

In this role, you will play a key part in bringing products to market, shaping compelling product positioning and messaging, and driving commercial success through effective go-to-market (GTM) execution.

Reporting to the Head of Product Marketing and Customer Experience, you will focus on the Ukrainian market, combining strong local market expertise with global marketing strategies and initiatives. This is an opportunity to make a visible business impact while collaborating with an international team.

Who We Are

GMS is the trusted communications partner for mobile network operators and enterprises, with two decades of telecoms expertise and a global footprint across 195+ countries. Our business reaches 275+ direct MNO connections and serves 700+ enterprise customers worldwide. By partnering with GMS, operators benefit from network protection and monetization, while enterprises gain access to solutions for customer communications, identity verification, and fraud prevention. 

What Will You Do     

• Drive product marketing initiatives for the Enterprise portfolio in Ukraine, with potential involvement in regional activities.
• Plan and execute local go-to-market strategies and product launches, adapting global approaches to the needs of the Ukrainian market.
• Develop and implement product marketing activities that support business growth, customer acquisition, and product adoption.
• Collaborate closely with local sales and product teams to understand customer needs, market opportunities, and competitive dynamics.
• Enable sales teams with effective product messaging, value propositions, presentations, and relevant marketing materials.
• Coordinate local marketing activities in alignment with global marketing priorities and brand guidelines.
• Adapt and localize global marketing content for Ukrainian audiences across various channels, including digital campaigns, landing pages, social media, customer communications, webinars, and presentations.
• Work closely with product marketing colleagues, content creators, designers, digital marketers, event management, and communications teams to ensure consistent messaging and effective campaign execution.
• Support customer engagement, product adoption, and retention initiatives in the local market.
• Monitor marketing performance, analyze campaign results, and provide actionable recommendations to improve effectiveness and business impact.

What We Expect   

• 5+ years of experience in B2B marketing, including at least 3 years in Product Marketing, with a proven track record of successful marketing initiatives in the Ukrainian market.
• Strong understanding of the Ukrainian B2B market, local customer needs, buying behavior, and effective marketing channels.
• Experience marketing technology-driven B2B products or solutions; experience in SaaS, telecommunications, CPaaS, or related industries is an advantage.
• Experience collaborating with international or cross-functional teams and adapting global marketing strategies, campaigns, or messaging to local market needs is a strong advantage.
• University degree in Marketing, Economics, Journalism, Communications, Languages, Social Sciences, or a related field.
• Native-level Ukrainian proficiency with excellent writing and communication skills for different audiences and channels.
• Fluent English with the ability to create and adapt high-quality marketing content.
• Ability to translate complex technical product information into clear, engaging, and customer-focused messaging.
• Solid understanding of product positioning, go-to-market strategies, and B2B customer journeys.
• Strong understanding of content localization, brand consistency, and tone of voice.
• Excellent stakeholder management and collaboration skills, with the ability to work effectively across sales, product, and marketing teams.
• Strong organizational skills, ownership, and the ability to manage multiple priorities in a dynamic international environment.
• Analytical mindset with the ability to evaluate marketing performance and turn insights into actionable improvements.
• Results-driven, customer-focused, and collaborative approach.
• Experience developing or executing customer engagement and retention initiatives is a plus.

What We Offer  

• Multicultural & dynamic environment in a fast-growing worldwide business.
• One-of-a-kind company culture – a mixture of open mindset, high dedication, striving for success, and team spirit.
• Professional team that is committed and stands for the highest standards of performance.
• Our values – Integrity, Agility, and Commitment – are vivid in day-to-day company activities.
• Customer-oriented culture with high respect for both internal and external customers.
• Competitive salary and bonus system.

Join GMS

Fill the form below or send your CV and cover letter to jobs@gms.net.

We are looking forward to receiving your submission.