How Podorozhnyk Achieved 243% ROI with GMS Viber Business Messaging

Podorozhnyk, one of Ukraine’s leading pharmacy chains, achieved 243% ROI and 90% online sales growth by using Viber Business Messaging and Viber Chatbots by GMS to strengthen customer engagement and make online ordering more convenient. 

With more than 1,900 pharmacies and over 14 million loyal customers across Ukraine, Podorozhnyk wanted to strengthen its marketing communications and improve customer engagement, conversion rates and revenue growth.

Alongside email and in-store promotions, the company was looking for a fast and convenient mobile channel that could reliably reach its extensive customer base at scale.

Podorozhnyk used Viber Business Messages by GMS to deliver rich, actionable communications with links, CTAs and real-time updates. To further improve the customer experience, the company introduced Viber Chatbots by GMS, enabling customers to place orders directly in Viber and pick them up in store. 

The combination of Viber Business Messaging and Viber Chatbots delivered strong business results for Podorozhnyk:

• 243% ROI
• 90% growth in online sales
• 1.1 million followers in the Viber Chatbot