REVENUE GROWTH PROGRAMS

Conversational Marketing

Discover the AI way to generate new content and increase campaign efficiencies

conversational marketing
SUCCESS STORY

50% time and cost savings on content creation

PR and events content for a global PR agency
GMS has helped a global PR agency significantly accelerate content creation which contributed to overall cost savings.
BUSINESS VALUE

Streamline customer conversations across channels and touchpoints

The conversational approach enables marketers to build genuine relationships with their customers while also improving efficiency of internal processes.

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Optimise path to purchase

Initiate meaningful interactions, and guide your customers through the funnel.

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Consistently deliver remarkable experiences

Delight your customers every step of their journey with immediate responses to their product or service queries.

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Increase engagement and conversions

Provide personalised guidance, recommendations, and promo offers to drive clicks, likes, and sales.

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Improve search engine positioning

Strategically create SEO-friendly content to boost your visibility in organic search.

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Reduce operational costs

Minimise marketing expenses by automating content production and grow sales efficiently.

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Grow brand reputation

Foster your customers' trust with instant and relevant information to ensure long-term relationships.

CONVERSATIONAL MARKETING

AI Chatbots for Marketing

Strategically cross-sell and upsell using the power of conversational AI

Start genuine conversations and level up your engagement tactics with a conversational solution that adapts to your needs.

 

AI Chatbots for marketing are built to address common use cases such as instantly providing shipping and returns info, providing personalised product recommendations, and delivering product or service info in a quick and consistent manner.

AI chatbots
CONVERSATIONAL MARKETING

Generative Response Ads

AI-powered ads that engage users with real-time answers

GMS created the world's first ad that engages online audiences directly within the banner space.

 

Using sophisticated AI technology and deep knowledge of your brand, Generative Response Ads provide your customers and prospects with direct, up-to-date, and personable information directly within an ad.

GMS Generative Response Ads
CONVERSATIONAL MARKETING

Data-driven AI Content Builder

Maximise visiblity and discovery with on-brand content powered by your own AI model

Capture your audiences' attention with relevant and engaging content that responds to their needs, without relying on assumptions.

 

GMS Data-driven AI Content Builder can be taught everything about your brand - key facts, tone of voice, use cases - to deliver accurate, engaging, and authentic marketing content in any shape or form.

data driven content
GMS blog

Online shopping journey optimisation with tailored communications: Top tips for CMOs

Creating meaningful purchasing journeys across multiple channels can be challenging, particularly given that consumers often take an unpredictable pathway, swapping devices and channels at will.

PROVEN EXCELLENCE

GMS in numbers

Commited to providing innovation and expertise to enterprises and Mobile Operators.

9/10

customers are highly satisfied

ISO

ISO/IEC 27001 and ISO 9001 certification

19

years of industry leadership

700+

enterprise customers

8bn

messages exchanged

CONTACT US

Talk to our AI experts!

Greenlight your tomorrow with GMS's Business Efficiency Programs.
Sarah Keller
Sarah Keller
Chief Global Enterprise Officer at GMS