Retailers Boosted their Traffic by 30% with Viber Carousel Messages

Prostor, one of Ukraine’s largest retail chains, increased website traffic by 30% and improved purchase conversion by 4% by using Viber Carousel Messages from GMS to showcase multiple promotions in a single interactive message.

Already using Viber as an important communication channel, the brand needed a better way to present multiple deals at once without overwhelming customers or adding extra steps between discovery and purchase.

Prostor used Viber Carousel Messages by GMS to turn a single message into a richer shopping experience. It allowed the team to feature up to five promotional offers in a single visually engaging message, helping customers browse highlighted products and go directly to the website with a single click.

The new format delivered immediate business impact for Prostor:

• Website traffic from Viber Carousel Messages increased by 30%

• Purchase conversion among message recipients grew by 4%

• Viber strengthened its role as a direct driver of both sales and customer engagement.