Swipe to Success: Harnessing Viber Carousel Messages for Maximum Engagement

Imagine if one message could deliver the value of five. With Viber Carousel Messages, it can! Each message includes up to five swipeable cards, each with its image, message, and call-to-action. This engaging format quickly grabs attention and keeps users interacting in Viber chat. 

People enjoy exploring, especially when the experience is visual, fast, and interactive. That is precisely what Viber Carousel Messages provide. This new feature in Viber's Business Messaging toolkit offers brands an innovative way to guide customers through a more engaging and rewarding journey, all within the chat. 

Instant Impact with Every Swipe 

Viber Carousel Messages feature a clean design with up to five swipeable cards per message. Each card can include an image, headline, brief description, and two call-to-action (CTA) buttons, allowing businesses to display multiple offers or updates in a compact format. 

Users can easily swipe left or right to browse the cards without needing to click away or open a new page. They can explore options at their own pace and then quickly proceed with the action of their choice, whether it is browsing a site, booking an appointment, or making a purchase.

Carousel Messaging in Action 

Viber Carousel Messages bring practical benefits to a wide range of industries. They are built to support clear, engaging communication and to make it easier for customers to respond: 

• Retail businesses can create engaging product catalogues to showcase new arrivals, seasonal collections, and flash sales. Customers can easily browse multiple products and swiftly proceed to retailer’s website to make a purchase. 

• The finance sector can engage customers by clearly presenting services and tailored offers, such as credit card promotions and loan options. Carousel messaging simplifies complex information, enhancing clarity and encouraging exploration of additional services. 

• Travel companies can utilise carousel messages for multi-destination promotions, highlighting different locations, hotel packages, and experiences. This interactive format allows potential travellers to compare options easily and make informed decisions, while CTA buttons enable quick booking. 

• Telcos can send carousel messages to upsell enhanced data plans, motivate subscribers to renew their contracts, or cross-sell additional features and services. 

• The e-commerce sector can benefit from showcasing trending items and personalised product recommendations in swipeable carousel messages. This approach allows online stores to present multiple options at once, making it easier for customers to find and engage with products, leading to faster decisions and higher conversion rates.

Design That Drives Results 

To create carousel messages that truly perform, keep these design tips in mind: 

• Use high-quality visuals: Clear, vibrant images capture attention instantly and give each card a professional, polished feel. 

• Keep text short and focused: Use brief headlines and concise supporting text. Get straight to the point while maintaining clarity. 

• Include strong CTA buttons: Each card should have a clear next step. Use action-oriented language like "Shop now," "Learn more," or "Book today." 

• Maintain consistency: Use a unified visual style across all cards. This helps create a smooth experience and reinforces your brand identity. 

• Test different combinations: Experiment with card order, messaging, and imagery to find what resonates most with your audience. 

Vibrant, interactive carousel messages boost engagement and conversion rates by encouraging users to scroll and tap. By presenting multiple content points in a single format, they reduce friction and create a smoother customer journey. 

Viber Carousel Messages are a powerful tool for businesses looking to strengthen customer connections. By offering multiple interactive options in one engaging message, brands enhance their ability to convert interest into results, transforming mobile engagement across industries.