Viber Carousels: Unlocking Interactive Customer Engagement

Reaching customers today isn’t about sending more messages — it’s about sending the right ones, in the right format. Audiences are overloaded with notifications, and generic campaigns are quickly ignored. What stands out are communications that feel personal, visually appealing, and easy to act on. 

That’s precisely where Viber Carousels make a difference. Instead of a static message, brands can share multiple offers in one swipeable format that looks and feels like a mini storefront inside the chat window. Each card can feature an image, headline, description, and call-to-action, turning a routine message into an interactive experience. 

Whether a retailer presents a new collection, a bank explains card options, or a telecom operator promotes bundled packages, Viber Carousels create space for storytelling while giving customers the freedom to explore. The result is a richer experience for users and more meaningful engagement for businesses. 

About Viber Carousels  

Before diving into design tips and real-world use cases, it helps to understand what Viber Carousels offer. They’re more than a polished message format; they’re a tool built to maximise customer interaction simply and intuitively. 

Each carousel message includes: 

• Up to 5 Cards: Each with an image, headline, short text, and CTA button. 

• Interactive Navigation: Users swipe left or right to explore offers. 

• Seamless Integration: Works directly within the Viber chat interface. 

Why They Work for Businesses 

1. Show More in Less Space – Instead of sending five separate messages about a promotion, businesses can pack them into one neat, swipeable carousel. 
2. Boost Engagement Rates – Visual storytelling encourages interaction, increasing click-through rates compared to single-message formats. 
3. Flexible Storytelling – Carousels can follow a logical sequence (e.g., Step 1: Learn → Step 2: Choose → Step 3: Act). 
4. Improved Customer Experience – Fewer notifications reduce “message fatigue” while offering a richer content experience. 

In short, Viber Carousels create an environment where marketing feels less like an interruption and more like a guided, engaging journey. But simply having the tool is not enough — success depends on how it’s designed. 

How to Make Viber Carousels Successful (Design Best Practices) 

The difference between a good carousel and a great one often comes down to design. A well-thought-out layout can turn a casual swipe into a purchase, while a poorly structured message risks being ignored. Businesses should focus on a few best practices to make Viber Carousels truly effective. 

1. Card Structure

Each card should follow a simple but powerful structure: 

• Visual hook: Use product images or lifestyle shots. 

• Headline: Short, clear, benefit-driven. 
• Subtext: Add context — price, key feature, or value proposition. 
• CTA button: A clear action step (“Shop now,” “Apply today,” “Book trip”).
  

2. Consistency is Key
Maintain brand identity across all cards—consistent colours, fonts, and style ensure the carousel looks polished rather than fragmented. 

3. High-Quality Visuals

Blurry or cluttered images reduce impact. Invest in high-resolution visuals that highlight your product cleanly. Lifestyle images (showing the product in use) often outperform simple packshots.

4. Strong CTA Placement

CTA buttons should be action-oriented and match campaign goals. Instead of generic “Click here,” use persuasive actions: 

• “Shop the look” 

• “Get your card” 

• “Book now and save

5. Order Logic

Think of the carousel as a mini-story. Place the most appealing card first to grab attention. Use subsequent cards to build variety or deepen the offer. 

6. Optimisation and A/B Testing

Experiment with card order, CTA text, and imagery. Measure CTR and conversions to refine design. 

When done right, Viber Carousels act as microsites inside a chat — an interactive experience that drives measurable business results. And nowhere is this more evident than in the diverse ways different industries use them. 

Viber Carousels Use Cases 

One of Viber Carousels' greatest advantages is versatility. They can be tailored to virtually any industry and campaign type, making them a favourite tool for marketers and customer engagement teams. Let's look at how different sectors can use them in real-world scenarios. 

Retail & E-commerce 

The Customer Journey 
Imagine a customer scrolling through their Viber messages in the evening. Instead of a simple “20% off sale” text, they see a vivid carousel from their favourite fashion brand. The first card features a summer dress with the headline “Limited Summer Collection.” Swiping left, they find sandals and accessories — all with “Shop Now” buttons. 

The experience feels like browsing an online boutique, but without leaving the chat window. Customers compare items, discover complementary products, and click through when something sparks their interest. 

Business Benefits 

• Launch seasonal collections in style. 

• Present loyalty offers to repeat customers. 

• Create urgency for flash sales with side-by-side deals. 

👉 Result: Customers spend more time with the message, leading to higher engagement and increased conversions. 

Banking & Finance 

The Customer Journey 
Financial services are often complex, and clarity drives trust. A bank sends a carousel promoting its credit cards. The first card highlights the Gold Card — “Perfect for travellers, no foreign fees.” The second introduces the Platinum Card — “High cashback on dining and shopping.” The third presents the Cashback Card — “Get 5% on groceries and fuel.” 

Instead of parsing long emails or brochures, customers simply swipe, compare benefits, and tap “Apply Now.” 

Business Benefits 

• Cross-sell savings accounts, loans, or insurance packages. 

• Present investment opportunities visually. 

• Simplify product comparison with side-by-side cards. 

👉 Result: Clearer communication that encourages faster decision-making and higher application rates. 

Travel & Hospitality 

The Customer Journey 
Travel is all about inspiration. A travel agency sends a carousel titled “Where Will You Go This Summer?” The first card shows a turquoise Bali beach: “Relax in Paradise – From $899.” Swipe left to Paris: “Romantic Escape – 3 nights, $699.” Another swipe reveals Peru: “Adventure Trek – From $1,299.” 

Each card feels like a mini travel brochure, instantly sparking wanderlust. Customers browse, dream, and book — all from a single message. 

Business Benefits 

• Promote seasonal packages (summer, ski, Christmas). 

• Highlight hotel room categories. 

• Run last-minute booking campaigns. 

👉 Result: More clicks on travel offers and stronger emotional engagement with destinations. 

Travel & Hospitality 

The Customer Journey 
Travel is all about inspiration. A travel agency sends a carousel titled “Where Will You Go This Summer?” The first card shows a turquoise Bali beach: “Relax in Paradise – From $899.” Swipe left to Paris: “Romantic Escape – 3 nights, $699.” Another swipe reveals Peru: “Adventure Trek – From $1,299.” 

Each card feels like a mini travel brochure, instantly sparking wanderlust. Customers browse, dream, and book — all from a single message. 

Business Benefits 

• Promote seasonal packages (summer, ski, Christmas). 

• Highlight hotel room categories. 

• Run last-minute booking campaigns. 

👉 Result: More clicks on travel offers and stronger emotional engagement with destinations. 

Pharma & Healthcare 

The Customer Journey 
Healthcare messaging doesn’t have to be dry. A pharmacy launches a wellness campaign via Viber Carousels. The first card: “Immunity Boost Pack – 20% Off.” The second: “Flu Relief Essentials – Buy 1 Get 1 Free.” The third: “Heart Health Bundle – Doctor Recommended.” 

Patients swipe, compare, and order the option that suits their needs. Instead of a flat offer, they feel empowered to choose. 

Business Benefits 

• Encourage vaccination appointments with location-based cards. 

• Present telemedicine subscription plans. 

• Promote discounts on supplements and wellness programs. 

👉 Result: Easier access to healthcare products and services, with increased trust through clear, accessible presentation. 

Telecom & Digital Services 

The Customer Journey 
Navigating through tariffs and data plans can be confusing, but carriers can streamline subscribers’ journeys. With Viber Carousels, you can enable the clients to easily swipe, compare, and activate the package they need in seconds, without having to sift through multiple website pages or tables of comparison. 

Business Benefits 

• Simplify bundles (voice + data + SMS). 

• Promote OTT add-ons like streaming or music apps. 

• Educate customers with a step-by-step swipe journey. 

👉 Result: Less confusion, higher package activations, and a more positive perception of brand communication. 

Closing Thoughts

Viber Carousels change the way businesses connect with their audiences. Instead of static, one-size-fits-all messages, they offer a dynamic, swipeable experience that feels more like browsing than being marketed to. This format allows brands to showcase variety, tell a story across multiple cards, and guide customers toward a decision — all within a single interaction. 

The impact goes beyond higher click-through rates. Carousels help businesses build trust by presenting information clearly and visually, comparing financial products, highlighting travel deals, or showing off seasonal retail collections. They create a smoother path from interest to action, making communication feel less like advertising and more like a conversation. 

Now is the time to elevate your customer engagement. With Viber Carousels, you can design campaigns that don’t just reach people — they invite them to explore, choose, and act.